[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.veritel.sk\/system-internetoveho-marketingu\/#Article","mainEntityOfPage":"https:\/\/www.veritel.sk\/system-internetoveho-marketingu\/","headline":"Syst\u00e9m internetov\u00e9ho marketingu","name":"Syst\u00e9m internetov\u00e9ho marketingu","description":"Z h\u013eadiska podnikania a marketingu je v http:\/\/www.rozhlas.cz\/cb\/zpravodajstvi\/_zprava\/myslivci-z-trebetic-se-take-stali-jeziskovymi-vnoucaty&#8211;1778133 s\u00fa\u010dasnosti ve\u013emi popul\u00e1rnou plochou online priestor, respekt\u00edve internetov\u00fd marketing. Nielen\u017ee sa na tomto mieste v s\u00fa\u010dasnosti nach\u00e1dzaj\u00fa mili\u00f3ny u\u017e\u00edvate\u013eov, ale rovnako m\u00e1me mo\u017enos\u0165 zamera\u0165 sa na konkr\u00e9tne skupiny n\u00e1v\u0161tevn\u00edkov a sna\u017ei\u0165 sa o to, aby sa z nich stali z\u00e1kazn\u00edci. \u010ci\u017ee najsk\u00f4r ich zauja\u0165 obsahom, no a...<p class=\"more-link-wrap\"><a href=\"https:\/\/www.veritel.sk\/system-internetoveho-marketingu\/\" class=\"more-link\">Read More<span class=\"screen-reader-text\"> &ldquo;Syst\u00e9m internetov\u00e9ho marketingu&rdquo;<\/span> &raquo;<\/a><\/p>","datePublished":"2020-01-27","dateModified":"2020-01-27","author":{"@type":"Person","@id":"https:\/\/www.veritel.sk\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.veritel.sk\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/69bd9b72104e3ccfb6214cbd23cb226f96c6ecf33a2a351fa1d4682235118df3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/69bd9b72104e3ccfb6214cbd23cb226f96c6ecf33a2a351fa1d4682235118df3?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"veritel.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.veritel.sk\/wp-content\/uploads\/img_a312271_w16542_t1590573708.jpg","url":"https:\/\/www.veritel.sk\/wp-content\/uploads\/img_a312271_w16542_t1590573708.jpg","height":0,"width":0},"url":"https:\/\/www.veritel.sk\/system-internetoveho-marketingu\/","about":["Nakupovanie"],"wordCount":393,"articleBody":" Z h\u013eadiska podnikania a marketingu je v http:\/\/www.rozhlas.cz\/cb\/zpravodajstvi\/_zprava\/myslivci-z-trebetic-se-take-stali-jeziskovymi-vnoucaty&#8211;1778133  s\u00fa\u010dasnosti ve\u013emi popul\u00e1rnou plochou online priestor, respekt\u00edve internetov\u00fd marketing. Nielen\u017ee sa na tomto mieste v s\u00fa\u010dasnosti nach\u00e1dzaj\u00fa mili\u00f3ny u\u017e\u00edvate\u013eov, ale rovnako m\u00e1me mo\u017enos\u0165 zamera\u0165 sa na konkr\u00e9tne skupiny n\u00e1v\u0161tevn\u00edkov a sna\u017ei\u0165 sa o to, aby sa z nich stali z\u00e1kazn\u00edci. \u010ci\u017ee najsk\u00f4r ich zauja\u0165 obsahom, no a n\u00e1sledne vyu\u017ei\u0165 n\u00e1stroje, ktor\u00e9 by mo\u017en\u00fdch z\u00e1ujemcov doviedli k priamej konverzii. Pod konverziou m\u00f4\u017eeme ch\u00e1pa\u0165 vyplnenie dotazn\u00edka, registr\u00e1ciu, at\u010f. Samozrejme tie\u017e vytvorenie objedn\u00e1vky \u010di online platbu a skr\u00e1tka ka\u017ed\u00fd konkr\u00e9tny \u00fakon, ktor\u00fd na str\u00e1nke vytvoril n\u00e1v\u0161tevn\u00edk. Tu sa dost\u00e1vame do bodu internetovej reklamy a konkr\u00e9tnej\u0161ie foriem jej spoplatnenia. Za ka\u017ed\u00fa reklamu sa plat\u00ed, v opa\u010dnom pr\u00edpade je mo\u017en\u00e9 vsadi\u0165 na kvalitn\u00e9 SEO a teda optimaliz\u00e1ciu pre vyh\u013ead\u00e1va\u010de. Ide o prirodzen\u00fd sp\u00f4sob zvidite\u013enenia str\u00e1nky vo vyh\u013ead\u00e1va\u010di ako napr. Google t\u00fdm, \u017ee sa ju budeme sna\u017ei\u0165 dosta\u0165 na \u010do mo\u017eno najvidite\u013enej\u0161ie, \u010di\u017ee najvy\u0161\u0161ie miesto vo v\u00fdsledkoch h\u013eadania. Tento proces si ale \u017eiada dlhodob\u00fa pr\u00e1cu s vonkaj\u0161\u00edmi i vn\u00fatorn\u00fdmi faktormi str\u00e1nky, no n\u00e1sledne prin\u00e1\u0161a dlhodob\u00fd efekt. Naopak z h\u013eadiska spoplatnenej reklamy vrav\u00edme spravidla o takmer okam\u017eitom (no kr\u00e1tkodobom) efekte zvidite\u013enenia. Najzn\u00e1mej\u0161ou formou platenej reklamy je PPC (Pay-per-Click), kedy plat\u00edte zaka\u017ed\u00fdm, ak na doty\u010dn\u00fd objekt niekto klikne. Teda neplat\u00ed sa za zhliadnutie, ale za konkr\u00e9tnu akciu- za klik. V tomto smere pozn\u00e1me tie\u017e PPA (Pay-per-Action), \u010di\u017ee platbu za \u0161pecifick\u00fa akciu, ale takisto PPS (Pay-per-Sale), \u010do je vlastne platba a\u017e za kone\u010dn\u00fd n\u00e1kup. Ak by sme sa vo v\u0161eobecnosti mali pozrie\u0165 na v\u00fdhody online marketingu a na to, ak\u00e9 pon\u00faka klady pred m\u00e9diami ako telev\u00edznym priestorom, rozhlasom \u010di tla\u010dou, boli by to v skratke tie body: Pr\u00edstupnej\u0161ia cena a v\u00fdhodnej\u0161ia invest\u00edcia, mo\u017enos\u0165 cieli\u0165 na konkr\u00e9tne skupiny z\u00e1ujemcov a takisto schopnos\u0165 mera\u0165 \u00fa\u010dinnos\u0165 efektivity.                                                                                                                                                                                                                                                                                                                                                                                                 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