[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.veritel.sk\/seo-nepodcenujme-obsahovy-marketing\/#Article","mainEntityOfPage":"https:\/\/www.veritel.sk\/seo-nepodcenujme-obsahovy-marketing\/","headline":"SEO: Nepodce\u0148ujme obsahov\u00fd marketing","name":"SEO: Nepodce\u0148ujme obsahov\u00fd marketing","description":"Podnikate\u013esk\u00e1 \u010dinnos\u0165 na internete alebo online marketing treba vn\u00edma\u0165 ako nie\u010do \u017eiv\u00e9, \u010domu sa oplat\u00ed venova\u0165 neust\u00e1lu pozornos\u0165 a spolu s \u0148ou sa takisto prisp\u00f4sobova\u0165 aktu\u00e1lnym trendom a tomu, aby pr\u00e1ve na\u0161a webov\u00e1 str\u00e1nka nezostala \u201eout\u201c. A m\u00f4\u017eeme sa zamera\u0165 priamo na to podstatn\u00e9, teda na d\u00f4le\u017eit\u00fd zdroj n\u00e1v\u0161tevnosti, ak\u00fdm s\u00fa internetov\u00e9 vyh\u013ead\u00e1va\u010de a s...<p class=\"more-link-wrap\"><a href=\"https:\/\/www.veritel.sk\/seo-nepodcenujme-obsahovy-marketing\/\" class=\"more-link\">Read More<span class=\"screen-reader-text\"> &ldquo;SEO: Nepodce\u0148ujme obsahov\u00fd marketing&rdquo;<\/span> &raquo;<\/a><\/p>","datePublished":"2020-02-24","dateModified":"2020-02-24","author":{"@type":"Person","@id":"https:\/\/www.veritel.sk\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.veritel.sk\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/69bd9b72104e3ccfb6214cbd23cb226f96c6ecf33a2a351fa1d4682235118df3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/69bd9b72104e3ccfb6214cbd23cb226f96c6ecf33a2a351fa1d4682235118df3?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"veritel.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.veritel.sk\/wp-content\/uploads\/img_a312408_w16896_t1591864749.jpg","url":"https:\/\/www.veritel.sk\/wp-content\/uploads\/img_a312408_w16896_t1591864749.jpg","height":0,"width":0},"url":"https:\/\/www.veritel.sk\/seo-nepodcenujme-obsahovy-marketing\/","about":["Business"],"wordCount":412,"articleBody":" Podnikate\u013esk\u00e1 \u010dinnos\u0165 na internete alebo online marketing treba vn\u00edma\u0165 ako nie\u010do \u017eiv\u00e9, \u010domu sa oplat\u00ed venova\u0165 neust\u00e1lu pozornos\u0165 a spolu s \u0148ou sa takisto prisp\u00f4sobova\u0165 aktu\u00e1lnym trendom a tomu, aby pr\u00e1ve na\u0161a webov\u00e1 str\u00e1nka nezostala \u201eout\u201c. A m\u00f4\u017eeme sa zamera\u0165 priamo na to podstatn\u00e9, teda na d\u00f4le\u017eit\u00fd zdroj n\u00e1v\u0161tevnosti, ak\u00fdm s\u00fa internetov\u00e9 vyh\u013ead\u00e1va\u010de a s nimi spojen\u00e9 procesy zn\u00e1me ako seo. To znamen\u00e1 pravideln\u00fa snahu vyhovie\u0165 h\u013eadac\u00edm parametrom Google a jeho krit\u00e9ri\u00e1m, aby sa na\u0161a str\u00e1nka udr\u017eala na popredn\u00fdch poz\u00edci\u00e1ch vo v\u00fdsledkoch h\u013eadania, av\u0161ak samozrejme treba pritom myslie\u0165 aj na u\u017e\u00edvate\u013eov a potenci\u00e1lnych z\u00e1ujemcov, \u010do n\u00e1\u0161 web nav\u0161t\u00edvia. Optimalizova\u0165 str\u00e1nku do podoby, aby sa na nej n\u00e1v\u0161tevn\u00edk c\u00edtil pohodlne, pr\u00edjemne a mal preh\u013ead. Podstatn\u00fdm je v\u0161ak cielenie na vhodn\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 a teda na tie, \u010do z h\u013eadiska konkr\u00e9tnej t\u00e9my \u013eud\u00ed najviac zauj\u00edmaj\u00fa. D\u00f4le\u017eit\u00fd je preto obsah, \u010do ale v\u017edy nemus\u00ed \u00eds\u0165 priamo k jadru veci a u\u017e\u00edvate\u013ea nasmerova\u0165 len smerom ku k\u00fape, preto\u017ee be\u017en\u00fd \u010dlovek, \u010do h\u013ead\u00e1 na dan\u00fa t\u00e9mu, sa chce ur\u010dite dozvedie\u0165 aj nejak\u00e9 tie d\u00f4le\u017eit\u00e9 a pomocn\u00e9 inform\u00e1cie. H\u013ead\u00e1 kvalitn\u00fd obsah, \u010do by ho svojou n\u00e1pl\u0148ou \u00faprimne zaujal a nielen hnal k tomu, aby okam\u017eite nie\u010do k\u00fapil.\u00dalohu pri tom zohr\u00e1va pl\u00e1n obsahov\u00e9ho marketingu (content marketing) a jeho vhodn\u00e1 \u0161trukt\u00fara.  Na blogu by sa preto mal nach\u00e1dza\u0165 funk\u010dn\u00fd obsah, ktor\u00fd vych\u00e1dza z efekt\u00edvnych k\u013e\u00fa\u010dov\u00fdch slov a takisto z cielenia na konkr\u00e9tnu skupinu \u013eud\u00ed. D\u00f4le\u017eit\u00fd je v tomto oh\u013eade vytvoren\u00fd text, \u010do by sa dan\u00fdm faktorom najlep\u0161ie prisp\u00f4sobil. Okrem textu ale ur\u010dite treba myslie\u0165 tie\u017e na vide\u00e1 a obr\u00e1zky, ktor\u00e9 dopom\u00e1haj\u00fa k atrakt\u00edvnej a preh\u013eadnej forme obsahu, z\u00e1rove\u0148 v\u0161ak bud\u00fa relevantn\u00e9 a teda zodpovedaj\u00face konkr\u00e9tnej t\u00e9me. Aj grafick\u00e9 prevedenie toti\u017e dok\u00e1\u017ee by\u0165 siln\u00fdm faktorom. Z h\u013eadiska \u010derstvosti obsahu sa oplat\u00ed sledova\u0165 konkurenciu. Samozrejme nekop\u00edrova\u0165, ale in\u0161pirova\u0165 sa ur\u010ditou sch\u00e9mou a vlastne t\u00fdm, \u010do sa aktut\u00e1lne oplat\u00ed publikova\u0165 vo va\u0161om odvetv\u00ed.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"SEO: Nepodce\u0148ujme obsahov\u00fd marketing","item":"https:\/\/www.veritel.sk\/seo-nepodcenujme-obsahovy-marketing\/#breadcrumbitem"}]}]