[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.veritel.sk\/preco-je-dolezite-nepodcenit-vyznam-klucovych-slov\/#Article","mainEntityOfPage":"https:\/\/www.veritel.sk\/preco-je-dolezite-nepodcenit-vyznam-klucovych-slov\/","headline":"Pre\u010do je d\u00f4le\u017eit\u00e9 nepodceni\u0165 v\u00fdznam k\u013e\u00fa\u010dov\u00fdch slov","name":"Pre\u010do je d\u00f4le\u017eit\u00e9 nepodceni\u0165 v\u00fdznam k\u013e\u00fa\u010dov\u00fdch slov","description":"Podstatnou s\u00fa\u010das\u0165ou SEO, \u010di\u017ee optimaliz\u00e1cie pre vyh\u013ead\u00e1va\u010de je vedie\u0165 pou\u017e\u00edva\u0165 efekt\u00edvne k\u013e\u00fa\u010dov\u00e9 slov\u00e1 (keywords). Teda malo by \u00eds\u0165 o tie, \u010do vych\u00e1dzaj\u00fa z ist\u00fdch prieskumov a anal\u00fdzy a maj\u00fa tendenciu by\u0165 v danom obore vyh\u013ead\u00e1van\u00e9. Z\u00e1rove\u0148 v\u0161ak \u010do najviac \u0161pecifick\u00e9 pr\u00e1ve pre v\u00e1\u0161 web a relevantn\u00e9 k jeho obsahu. Preto\u017ee cie\u013eom je pomocou keywords dosiahnu\u0165...<p class=\"more-link-wrap\"><a href=\"https:\/\/www.veritel.sk\/preco-je-dolezite-nepodcenit-vyznam-klucovych-slov\/\" class=\"more-link\">Read More<span class=\"screen-reader-text\"> &ldquo;Pre\u010do je d\u00f4le\u017eit\u00e9 nepodceni\u0165 v\u00fdznam k\u013e\u00fa\u010dov\u00fdch slov&rdquo;<\/span> &raquo;<\/a><\/p>","datePublished":"2020-02-03","dateModified":"2020-02-03","author":{"@type":"Person","@id":"https:\/\/www.veritel.sk\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.veritel.sk\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/69bd9b72104e3ccfb6214cbd23cb226f96c6ecf33a2a351fa1d4682235118df3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/69bd9b72104e3ccfb6214cbd23cb226f96c6ecf33a2a351fa1d4682235118df3?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"veritel.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.veritel.sk\/wp-content\/uploads\/img_a312446_w16886_t1591869738.jpg","url":"https:\/\/www.veritel.sk\/wp-content\/uploads\/img_a312446_w16886_t1591869738.jpg","height":0,"width":0},"url":"https:\/\/www.veritel.sk\/preco-je-dolezite-nepodcenit-vyznam-klucovych-slov\/","about":["Business"],"wordCount":394,"articleBody":"  Podstatnou s\u00fa\u010das\u0165ou SEO, \u010di\u017ee optimaliz\u00e1cie pre vyh\u013ead\u00e1va\u010de je vedie\u0165 pou\u017e\u00edva\u0165 efekt\u00edvne k\u013e\u00fa\u010dov\u00e9 slov\u00e1 (keywords). Teda malo by \u00eds\u0165 o tie, \u010do vych\u00e1dzaj\u00fa z ist\u00fdch prieskumov a anal\u00fdzy a maj\u00fa tendenciu by\u0165 v danom obore vyh\u013ead\u00e1van\u00e9. Z\u00e1rove\u0148 v\u0161ak \u010do najviac \u0161pecifick\u00e9 pr\u00e1ve pre v\u00e1\u0161 web a relevantn\u00e9 k jeho obsahu. Preto\u017ee cie\u013eom je pomocou keywords dosiahnu\u0165 to, aby v\u00e1s napr. v Google na\u0161lo \u010do najviac potenci\u00e1lnych z\u00e1ujemcov. Preto je \u010dastokr\u00e1t efekt\u00edvne, ak nejde o k\u013e\u00fa\u010dov\u00fd v\u00fdraz zlo\u017een\u00fd z jedn\u00e9ho slova, ale o nie\u010do konkr\u00e9tnej\u0161\u00ed . Tak\u00e9to slovo \u010di slovn\u00e9 spojenie by preto malo \u010do najlep\u0161ie op\u00edsa\u0165 pointu konkr\u00e9tneho obsahu. Z\u00e1rove\u0148 mus\u00ed ma\u0165 tendenciu k tomu, aby bolo h\u013eadan\u00e9. Chceme n\u00edm toti\u017e z\u00edska\u0165 vidite\u013en\u00e9 postavenie v internetov\u00fdch vyh\u013ead\u00e1va\u010doch (napr. v Google) a to, aby sa be\u017en\u00e9mu z\u00e1ujemcovi o konkr\u00e9tnu t\u00e9mu, slu\u017eby alebo tovar medzi popredn\u00fdmi v\u00fdsledkami zobrazoval odkaz pr\u00e1ve na na\u0161u webov\u00fa str\u00e1nku a jej obsah, v ktorom bud\u00fa tieto keywords zahrnut\u00e9. Podstatn\u00fdm bodom seo optimaliz\u00e1cie je tvorba contentu, teda obsahu a tento je potrebn\u00e9 dobre cieli\u0165. A k tomu n\u00e1m v\u00fdrazne dopom\u00f4\u017eu pr\u00e1ve vhodne zvolen\u00e9 a umiestnen\u00e9 keywords. Ak povedzme v\u00e1\u0161 e-shop pred\u00e1va mobiln\u00e9 telef\u00f3ny, pou\u017ei\u0165 slovo \u201emobil\u201c s\u00edce m\u00e1 logiku, av\u0161ak vhodn\u00e9 je pou\u017e\u00edva\u0165 spojenia ako \u201etla\u010didlov\u00e9 mobily\u201c, \u201esmartphone Samsung\u201c a podobne. V podstate ich m\u00f4\u017eeme vytvori\u0165 viacej a ka\u017ed\u00fd tak\u00fdto v\u00fdraz zaradi\u0165 do ka\u017ed\u00e9ho \u010dl\u00e1nku zvl\u00e1s\u0165. Aby tak ka\u017ed\u00e9 keyword odkazovalo nielen na jednu, ale na v\u0161etky d\u00f4le\u017eit\u00e9 podstr\u00e1nky v\u00e1\u0161ho webu. M\u00f4\u017eeme poveda\u0165, \u017ee tak\u00e9to efekt\u00edvne v\u00fdrazy, \u010do bud\u00fa ozna\u010den\u00e9 tu\u010dne s\u00fa tak\u00fdm vod\u00edtkom pre Google a jeho h\u013eadac\u00edch robotov. Jeden tak\u00fdto v\u00fdraz by mal by\u0165 v \u010dl\u00e1nku pou\u017eit\u00e1 len raz, v opa\u010dnom pr\u00edpade str\u00e1ca svoju d\u00f4le\u017eitos\u0165. Od tohto v\u00fdrazu by sa v\u0161ak mala odv\u00edja\u0165 pointa dan\u00e9ho textu (vr\u00e1tane obr\u00e1zkov \u010di pr\u00edpadne vsunut\u00e9ho videa).                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pre\u010do je d\u00f4le\u017eit\u00e9 nepodceni\u0165 v\u00fdznam k\u013e\u00fa\u010dov\u00fdch slov","item":"https:\/\/www.veritel.sk\/preco-je-dolezite-nepodcenit-vyznam-klucovych-slov\/#breadcrumbitem"}]}]