[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.veritel.sk\/pr-clanky-nepatria-na-vas-web\/#Article","mainEntityOfPage":"https:\/\/www.veritel.sk\/pr-clanky-nepatria-na-vas-web\/","headline":"PR \u010dl\u00e1nky nepatria na v\u00e1\u0161 web","name":"PR \u010dl\u00e1nky nepatria na v\u00e1\u0161 web","description":"Ako copywriter na vo\u013enej nohe sa neraz stret\u00e1vam s t\u00fdm, \u017ee s klient nech\u00e1 vypracova\u0165 PR \u010dl\u00e1nky, zaplat\u00ed za nich dvojn\u00e1sobn\u00fa sumu a n\u00e1sledne ich umiestni na svoj vlastn\u00fd web. PR \u010dl\u00e1nky v\u0161ak na toto miesto nepatria. Maj\u00fa by\u0165 zverejnen\u00e9 na in\u00fdch weboch, kde sp\u013a\u0148aj\u00fa funkciu reklamy. Na svoj web si pla\u0165te za \u010dl\u00e1nky na...<p class=\"more-link-wrap\"><a href=\"https:\/\/www.veritel.sk\/pr-clanky-nepatria-na-vas-web\/\" class=\"more-link\">Read More<span class=\"screen-reader-text\"> &ldquo;PR \u010dl\u00e1nky nepatria na v\u00e1\u0161 web&rdquo;<\/span> &raquo;<\/a><\/p>","datePublished":"2019-10-02","dateModified":"2019-10-02","author":{"@type":"Person","@id":"https:\/\/www.veritel.sk\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.veritel.sk\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/69bd9b72104e3ccfb6214cbd23cb226f96c6ecf33a2a351fa1d4682235118df3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/69bd9b72104e3ccfb6214cbd23cb226f96c6ecf33a2a351fa1d4682235118df3?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"veritel.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.veritel.sk\/wp-content\/uploads\/img_a310730_w16510_t1583925255.jpg","url":"https:\/\/www.veritel.sk\/wp-content\/uploads\/img_a310730_w16510_t1583925255.jpg","height":0,"width":0},"url":"https:\/\/www.veritel.sk\/pr-clanky-nepatria-na-vas-web\/","wordCount":377,"articleBody":" Ako copywriter na vo\u013enej nohe sa neraz stret\u00e1vam s t\u00fdm, \u017ee s klient nech\u00e1 vypracova\u0165 PR \u010dl\u00e1nky, zaplat\u00ed za nich dvojn\u00e1sobn\u00fa sumu a n\u00e1sledne ich umiestni na svoj vlastn\u00fd web. PR \u010dl\u00e1nky v\u0161ak na toto miesto nepatria. Maj\u00fa by\u0165 zverejnen\u00e9 na in\u00fdch weboch, kde sp\u013a\u0148aj\u00fa funkciu reklamy. Na svoj web si pla\u0165te za \u010dl\u00e1nky na blog a obsahov\u00e9 texty, ktor\u00e9 nemusia by\u0165 nato\u013eko prepracovan\u00e9. Po\u010fme si to v\u0161ak vysvetli\u0165 pekne a pomali\u010dky.  Menej prepracovan\u00e9 neznamen\u00e1 nekvalitn\u00e9 Ke\u010f hovor\u00edm o tom, \u017ee obsahov\u00e9 \u010dl\u00e1nky na v\u00e1\u0161 web nemusia by\u0165 a\u017e tak prepracovan\u00e9, nem\u00e1m t\u00fdm na mysli, to, \u017ee maj\u00fa by\u0165 odfl\u00e1knut\u00e9. Rozdiel v\u0161ak spo\u010d\u00edva v rozsahu, mno\u017estve odkazov a taktie\u017e vo forme, ak\u00fdm s\u00fa texty p\u00edsan\u00e9. Pri PR \u010dl\u00e1nkoch si treba d\u00e1va\u0165 pozor na mno\u017estvo vec\u00ed, text celkovo viac prepracova\u0165. Ke\u010f v\u0161ak chcete svoj web iba naplni\u0165 obsahom, m\u00f4\u017eete pokojne siahnu\u0165 aj po \u010dl\u00e1nkoch, ktor\u00e9 bud\u00fa krat\u0161ie, zameran\u00e9 na \u00fazku oblas\u0165 alebo vyu\u017e\u00edva\u0165 r\u00f4zne recenzie p\u00edsan\u00e9 z prvej osoby, ktor\u00e9 sa vo v\u0161eobecnosti p\u00ed\u0161u jednoduch\u0161ie. Na svojom webe m\u00f4\u017eete vyu\u017ei\u0165 aj texty, ktor\u00e9 z\u00edskate zadarmo. V\u00fdmenou za obsah bude napr\u00edklad sp\u00e4tn\u00fd odkaz na web \u010dloveka, ktor\u00fd v\u00e1m \u010dl\u00e1nok nap\u00edsal alebo uvedenie jeho mena, v\u010faka \u010domu si m\u00f4\u017ee vytvori\u0165 referencie na svoju pr\u00e1cu. V r\u00e1mci webu toho viete jednoducho vymyslie\u0165 omnoho viac a za menej pe\u0148az\u00ed. Koniec koncov, p\u00edsa\u0165 m\u00f4\u017eete aj vy, tak\u017ee u\u0161etr\u00edte e\u0161te viac.  PR \u010dl\u00e1nok mus\u00ed vyzera\u0165! Pri PR \u010dl\u00e1nkoch nesmiete \u0161etri\u0165. N\u00e1jdite si \u010dloveka, ktor\u00fd ich spracuje na naozaj vysokej \u00farovni. Po\u010d\u00edtajte s t\u00fdm, \u017ee ak niekto bude pracova\u0165 na kvalitnom texte, bude mu musie\u0165 venova\u0165 omnoho viac \u010dasu, tak\u017ee aj cena bude vy\u0161\u0161ia. Nikdy nie je na \u0161kodu, ak si zaplat\u00edte samostatne aj za jazykov\u00fa korekt\u00faru. Bohu\u017eia\u013e, nie v\u0161etci \u013eudia, ktor\u00ed p\u00ed\u0161u, ovl\u00e1daj\u00fa n\u00e1\u0161 jazyk aj gramaticky. Korekt\u00fara v\u00e1s vyjde na p\u00e1r eur, tak\u017ee cho\u010fte do toho.                                                                                                                                                                                                                                                                                                                                                                                                 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