[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.veritel.sk\/odkial-a-akym-sposobom-ziskat-navstevnost-pre-vas-web\/#Article","mainEntityOfPage":"https:\/\/www.veritel.sk\/odkial-a-akym-sposobom-ziskat-navstevnost-pre-vas-web\/","headline":"Odkia\u013e a ak\u00fdm sp\u00f4sobom z\u00edska\u0165 n\u00e1v\u0161tevnos\u0165 pre v\u00e1\u0161 web?","name":"Odkia\u013e a ak\u00fdm sp\u00f4sobom z\u00edska\u0165 n\u00e1v\u0161tevnos\u0165 pre v\u00e1\u0161 web?","description":"Vlastni\u0165 internetov\u00fa str\u00e1nku alebo e-shop je pre online marketing k\u013e\u00fa\u010dov\u00e9. Ale n\u00e1sledne musia pr\u00eds\u0165 \u00fakony, ktor\u00e9 pre tento web zabezpe\u010dia vidite\u013enos\u0165 a t\u00fdm p\u00e1dom vysok\u00fa n\u00e1v\u0161tevnos\u0165. A\u017e v takom pr\u00edpade bude web konkuren\u010dne schopn\u00fd a za\u010d\u00edna boj o potenci\u00e1lnych z\u00e1kazn\u00edkov a konverzie. Vo v\u0161eobecnosti je mo\u017en\u00e9 z\u00edska\u0165 n\u00e1v\u0161tevnos\u0165 z t\u00fdchto zdrojov: Internetov\u00fdch vyh\u013ead\u00e1va\u010dov (tu je...<p class=\"more-link-wrap\"><a href=\"https:\/\/www.veritel.sk\/odkial-a-akym-sposobom-ziskat-navstevnost-pre-vas-web\/\" class=\"more-link\">Read More<span class=\"screen-reader-text\"> &ldquo;Odkia\u013e a ak\u00fdm sp\u00f4sobom z\u00edska\u0165 n\u00e1v\u0161tevnos\u0165 pre v\u00e1\u0161 web?&rdquo;<\/span> &raquo;<\/a><\/p>","datePublished":"2019-09-04","dateModified":"2019-09-04","author":{"@type":"Person","@id":"https:\/\/www.veritel.sk\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.veritel.sk\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/69bd9b72104e3ccfb6214cbd23cb226f96c6ecf33a2a351fa1d4682235118df3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/69bd9b72104e3ccfb6214cbd23cb226f96c6ecf33a2a351fa1d4682235118df3?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"veritel.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.veritel.sk\/wp-content\/uploads\/img_a309974_w16753_t1580921063.png","url":"https:\/\/www.veritel.sk\/wp-content\/uploads\/img_a309974_w16753_t1580921063.png","height":0,"width":0},"url":"https:\/\/www.veritel.sk\/odkial-a-akym-sposobom-ziskat-navstevnost-pre-vas-web\/","wordCount":366,"articleBody":" Vlastni\u0165 internetov\u00fa str\u00e1nku alebo e-shop je pre online marketing k\u013e\u00fa\u010dov\u00e9. Ale n\u00e1sledne musia pr\u00eds\u0165 \u00fakony, ktor\u00e9 pre tento web zabezpe\u010dia vidite\u013enos\u0165 a t\u00fdm p\u00e1dom vysok\u00fa n\u00e1v\u0161tevnos\u0165. A\u017e v takom pr\u00edpade bude web konkuren\u010dne schopn\u00fd a za\u010d\u00edna boj o potenci\u00e1lnych z\u00e1kazn\u00edkov a konverzie. Vo v\u0161eobecnosti je mo\u017en\u00e9 z\u00edska\u0165 n\u00e1v\u0161tevnos\u0165 z t\u00fdchto zdrojov:  Internetov\u00fdch vyh\u013ead\u00e1va\u010dov (tu je d\u00f4le\u017eit\u00e1 kvalitn\u00e1 SEO\/ optimaliz\u00e1cia) Platenej reklamy na weboch a platenej reklamy vo vyh\u013ead\u00e1van\u00ed (predov\u0161etk\u00fdm PPC\/ Pay-per-click) E-mail marketingu Soci\u00e1lnych siet\u00ed (u n\u00e1s hlavne Facebook) Bli\u017e\u0161ie sa ale sk\u00fasime zamera\u0165 na prv\u00fd zmienen\u00fd proces, \u010di\u017ee SEO. V tomto pr\u00edpade ide o organick\u00fd proces zvidite\u013enenia a nie platen\u00fa reklamu. Kvalitne vykonan\u00e1 optimaliz\u00e1cia pre vyh\u013ead\u00e1va\u010de zanech\u00e1va efekt\u00edvne \u00fa\u010dinky e\u0161te mesiace po ukon\u010den\u00ed. To je napr. rozdiel oproti spoplatnenej reklame, ktor\u00e1 trv\u00e1 presne len do doby, k\u00fdm do nej investujete. V pr\u00edpade SEO ide o snahu dosiahnu\u0165 prirodzen\u00e9 zvidite\u013enenie t\u00fdm, \u017ee sa web dostane na popredn\u00e9 miesta vo v\u00fdsledkoch h\u013eadania v internetov\u00fdch vyh\u013ead\u00e1va\u010doch, ak\u00fdmi s\u00fa napr. Google alebo Seznam. Je preto d\u00f4le\u017eit\u00e9, aby boti t\u00fdchto vyh\u013ead\u00e1va\u010dov uznali va\u0161u str\u00e1nku za \u010do najviac relevantn\u00fa k h\u013eadan\u00fdm v\u00fdrazom. T\u00fdm p\u00e1dom ju bud\u00fa u\u017e\u00edvate\u013eovi pods\u00fava\u0165 na prv\u00e9 miesta vo v\u00fdsledkoch, a tento cie\u013e v\u00e1m dok\u00e1\u017ee prinies\u0165 Relevantnos\u0165 Seolight. Konkr\u00e9tnej\u0161ie je nutn\u00e9 preveri\u0165 a upravi\u0165 v\u0161etky vn\u00fatorn\u00e9 (on-page) ako aj vonkaj\u0161ie (off-page) faktory, na z\u00e1klade ktor\u00fdch vyh\u013ead\u00e1va\u010de uznaj\u00fa web za kvalitn\u00fd, respekt\u00edve najvhodnej\u0161\u00ed pre u\u017e\u00edvate\u013ea. Za\u010d\u00edna sa teda vn\u00fatornou \u00fapravou str\u00e1nky, jej obsahu, optimaliz\u00e1ciou r\u00fdchlosti,&#8230; ale n\u00e1sledne sa nesmie zabudn\u00fa\u0165 na vonkaj\u0161ie faktory, a to napr. tvorbu sp\u00e4tn\u00fdch odkazov.  D\u00f4le\u017eit\u00fa \u00falohu v optimaliz\u00e1cii zohr\u00e1va obsah, takisto anal\u00fdza a vhodn\u00e9 umiestnenie k\u013e\u00fa\u010dov\u00fdch slov.                                                                                                                                                                                                                                                                                                                                                                                                 "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Odkia\u013e a ak\u00fdm sp\u00f4sobom z\u00edska\u0165 n\u00e1v\u0161tevnos\u0165 pre v\u00e1\u0161 web?","item":"https:\/\/www.veritel.sk\/odkial-a-akym-sposobom-ziskat-navstevnost-pre-vas-web\/#breadcrumbitem"}]}]