[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.veritel.sk\/nahradi-internet-v-buducnosti-ostatne-media\/#Article","mainEntityOfPage":"https:\/\/www.veritel.sk\/nahradi-internet-v-buducnosti-ostatne-media\/","headline":"Nahrad\u00ed internet v bud\u00facnosti ostatn\u00e9 m\u00e9dia?","name":"Nahrad\u00ed internet v bud\u00facnosti ostatn\u00e9 m\u00e9dia?","description":"E\u0161te p\u00e1r rokov dozadu, sme v\u00e4\u010d\u0161inu inform\u00e1ci\u00ed \u010derpali z\u00a0kn\u00edh, tla\u010de, telev\u00edzie, \u010di rozhlasu. Ak chcete dnes vyh\u013eada\u0165 ak\u00fako\u013evek inform\u00e1ciu, \u010do je prv\u00e1 vec po ktorej siahnete? Pravdepodobne, je to v\u00e1\u0161 smartphone. Sta\u010d\u00ed p\u00e1rkr\u00e1t klikn\u00fa\u0165 a\u00a0viete zisti\u0165 \u010doko\u013evek. Odchod vlaku, dejiny ktor\u00e9hoko\u013evek \u0161t\u00e1tu, miesto na mape, telef\u00f3nne \u010d\u00edslo, \u010di n\u00e1vod ako opravi\u0165 pokazen\u00fa mikrovlnn\u00fa r\u00faru. Internet...<p class=\"more-link-wrap\"><a href=\"https:\/\/www.veritel.sk\/nahradi-internet-v-buducnosti-ostatne-media\/\" class=\"more-link\">Read More<span class=\"screen-reader-text\"> &ldquo;Nahrad\u00ed internet v bud\u00facnosti ostatn\u00e9 m\u00e9dia?&rdquo;<\/span> &raquo;<\/a><\/p>","datePublished":"2018-11-18","dateModified":"2018-11-18","author":{"@type":"Person","@id":"https:\/\/www.veritel.sk\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.veritel.sk\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/69bd9b72104e3ccfb6214cbd23cb226f96c6ecf33a2a351fa1d4682235118df3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/69bd9b72104e3ccfb6214cbd23cb226f96c6ecf33a2a351fa1d4682235118df3?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"veritel.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.veritel.sk\/wp-content\/uploads\/img_a295741_w16553_t1547817903.jpg","url":"https:\/\/www.veritel.sk\/wp-content\/uploads\/img_a295741_w16553_t1547817903.jpg","height":0,"width":0},"url":"https:\/\/www.veritel.sk\/nahradi-internet-v-buducnosti-ostatne-media\/","wordCount":440,"articleBody":"E\u0161te p\u00e1r rokov dozadu, sme v\u00e4\u010d\u0161inu inform\u00e1ci\u00ed \u010derpali z\u00a0kn\u00edh, tla\u010de, telev\u00edzie, \u010di rozhlasu. Ak chcete dnes vyh\u013eada\u0165 ak\u00fako\u013evek inform\u00e1ciu, \u010do je prv\u00e1 vec po ktorej siahnete? Pravdepodobne, je to v\u00e1\u0161 smartphone. Sta\u010d\u00ed p\u00e1rkr\u00e1t klikn\u00fa\u0165 a\u00a0viete zisti\u0165 \u010doko\u013evek. Odchod vlaku, dejiny ktor\u00e9hoko\u013evek \u0161t\u00e1tu, miesto na mape, telef\u00f3nne \u010d\u00edslo, \u010di n\u00e1vod ako opravi\u0165 pokazen\u00fa mikrovlnn\u00fa r\u00faru. Internet m\u00e1 bezpochyby extr\u00e9mne siln\u00fd vplyv a\u00a0v\u010faka tomu, \u017ee sa st\u00e1va t\u00fdm najpou\u017e\u00edvanej\u0161\u00edm m\u00e9diom, jeho sila e\u0161te rastie.\u00a0Z\u00a0\u010doho vlastne m\u00e9di\u00e1 zar\u00e1baj\u00fa? \u00a0Telev\u00edzia, internet, tla\u010d a\u00a0rozhlas. V\u0161etky tieto \u0161tyri platformy, ozna\u010dujeme ako m\u00e9dia. V\u00a0prvom rade, maj\u00fa informa\u010dn\u00fa funkciu, ale taktie\u017e t\u00fa komunika\u010dn\u00fa. E\u0161te nieko\u013eko rokov dozadu, bola na prvom mieste telev\u00edzia. Samozrejme, \u017ee tento fakt, priamo vpl\u00fdval aj na ekonomiku. Pre t\u00fdch, ktor\u00ed to e\u0161te nevedia, v\u0161etky m\u00e9dia existuj\u00fa v\u010faka reklame. Ide v\u00a0podstate o\u00a0jedin\u00fd zdroj financi\u00ed. Telev\u00edzna stanica vysiela mno\u017estvo programov, na ktor\u00e9 mus\u00ed m\u00ed\u0148a\u0165 financie. Pokia\u013e v\u0161ak \u013eudia, tieto programy sleduj\u00fa, reklama ktor\u00e1 be\u017e\u00ed v\u00a0prest\u00e1vkach, m\u00f4\u017ee by\u0165 pred\u00e1van\u00e1 za omnoho v\u00e4\u010d\u0161ie peniaze. M\u00e1lo sledovan\u00e9 rel\u00e1cie, preto zar\u00e1baj\u00fa men\u0161ie peniaze.\u00a0TV reklama prest\u00e1va by\u0165 atrakt\u00edvna \u00a0Dnes sa v\u0161ak v\u0161etko pomaly, ale isto men\u00ed. Reklama v\u00a0telev\u00edzii sa st\u00e1va zauj\u00edmav\u00e1 sk\u00f4r pre star\u0161ie gener\u00e1cie. Ak chce niekto oslovi\u0165 mlad\u0161iu \u010das\u0165 popul\u00e1cie, mus\u00ed zvoli\u0165 in\u00fa formu reklamy. Naj\u010dastej\u0161ie pr\u00e1ve internet. Reklamy, ktor\u00e9 v\u00e1m vyskakuj\u00fa na v\u0161etk\u00fdch mo\u017en\u00fdch str\u00e1nkach, na youtube, alebo priamo pri zapnut\u00ed mailu. To v\u0161etko je zdroj z\u00e1robku pre prev\u00e1dzkovate\u013eov r\u00f4znych webov, \u010di spolo\u010dnost\u00ed ako je napr\u00edklad Google.\u00a0Vyhr\u00e1 nakoniec internet? \u00a0Pod\u013ea niektor\u00fdch predpokladov, sa telev\u00edzia, rozhlas a\u00a0tla\u010d, stan\u00fa u\u017e o\u00a0nieko\u013eko rokov nepotrebn\u00fdmi. Kv\u00f4li tomu, \u017ee sa v\u00e4\u010d\u0161ina platenej reklamy presunie do online podoby, telev\u00edzie a\u00a0ostatn\u00e9 spom\u00ednan\u00e9 m\u00e9dia nebud\u00fa ma\u0165 z\u00a0\u010doho \u017ei\u0165.Ak teda patr\u00edte ku gener\u00e1cii, ktor\u00e1 sa e\u0161te st\u00e1le br\u00e1ni t\u00fdmto modern\u00fdm technol\u00f3gi\u00e1m, mali by ste sa \u010d\u00edm sk\u00f4r zamyslie\u0165 nad zvl\u00e1dnut\u00edm z\u00e1kladn\u00fdch vec\u00ed. N\u00e1js\u0165 str\u00e1nky s\u00a0aktualitami, alebo vyh\u013eada\u0165 video v\u00a0arch\u00edve, \u010di na youtube. O\u00a0p\u00e1r rokov, sa v\u00e1m to m\u00f4\u017ee naozaj hodi\u0165. \u00a0                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Nahrad\u00ed internet v bud\u00facnosti ostatn\u00e9 m\u00e9dia?","item":"https:\/\/www.veritel.sk\/nahradi-internet-v-buducnosti-ostatne-media\/#breadcrumbitem"}]}]