[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.veritel.sk\/aj-mala-zmena-moze-s-vasim-webom-urobit-vela\/#Article","mainEntityOfPage":"https:\/\/www.veritel.sk\/aj-mala-zmena-moze-s-vasim-webom-urobit-vela\/","headline":"Aj mal\u00e1 zmena, m\u00f4\u017ee s va\u0161im webom urobi\u0165 ve\u013ea","name":"Aj mal\u00e1 zmena, m\u00f4\u017ee s va\u0161im webom urobi\u0165 ve\u013ea","description":"S predajom vlastn\u00fdch v\u00fdrobkov cez internet som za\u010dala asi tak\u00e9 tri roky dozadu. Spo\u010diatku i\u0161lo v\u0161etko ako po masle. Moje v\u00fdrobky sa pred\u00e1vali jedna rados\u0165, tak\u017ee som nemala d\u00f4vod \u0161pekulova\u0165 nad t\u00fdm, ako nie\u010do zlep\u0161i\u0165. Po takom roku a pol sa v\u0161ak v\u0161etko akoby zastavilo. Na web https:\/\/radostjevolba.wordpress.com\/ prich\u00e1dzalo st\u00e1le menej \u013eud\u00ed a aj po\u010det...<p class=\"more-link-wrap\"><a href=\"https:\/\/www.veritel.sk\/aj-mala-zmena-moze-s-vasim-webom-urobit-vela\/\" class=\"more-link\">Read More<span class=\"screen-reader-text\"> &ldquo;Aj mal\u00e1 zmena, m\u00f4\u017ee s va\u0161im webom urobi\u0165 ve\u013ea&rdquo;<\/span> &raquo;<\/a><\/p>","datePublished":"2019-08-14","dateModified":"2019-08-14","author":{"@type":"Person","@id":"https:\/\/www.veritel.sk\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.veritel.sk\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/69bd9b72104e3ccfb6214cbd23cb226f96c6ecf33a2a351fa1d4682235118df3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/69bd9b72104e3ccfb6214cbd23cb226f96c6ecf33a2a351fa1d4682235118df3?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"veritel.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.veritel.sk\/wp-content\/uploads\/img_a308202_w16497_t1574267679.jpg","url":"https:\/\/www.veritel.sk\/wp-content\/uploads\/img_a308202_w16497_t1574267679.jpg","height":0,"width":0},"url":"https:\/\/www.veritel.sk\/aj-mala-zmena-moze-s-vasim-webom-urobit-vela\/","about":["Mu\u017ei"],"wordCount":420,"articleBody":" S predajom vlastn\u00fdch v\u00fdrobkov cez internet som za\u010dala asi tak\u00e9 tri roky dozadu. Spo\u010diatku i\u0161lo v\u0161etko ako po masle. Moje v\u00fdrobky sa pred\u00e1vali jedna rados\u0165, tak\u017ee som nemala d\u00f4vod \u0161pekulova\u0165 nad t\u00fdm, ako nie\u010do zlep\u0161i\u0165. Po takom roku a pol sa v\u0161ak v\u0161etko akoby zastavilo. Na web https:\/\/radostjevolba.wordpress.com\/  prich\u00e1dzalo st\u00e1le menej \u013eud\u00ed a aj po\u010det objedn\u00e1vok za\u010dal klesa\u0165. Po istej dobe zva\u017eovania som prist\u00fapila k tomu, \u017ee svoj web mus\u00edm tro\u0161ku vylep\u0161i\u0165. Nemala som v pl\u00e1ne rie\u0161i\u0165 nejak\u00fa rozsiahlu SEO optimaliz\u00e1ciu, preto\u017ee \u00faprimne, moje str\u00e1nky sa vo vyh\u013ead\u00e1va\u010doch nach\u00e1dzali na pomerne dobr\u00fdch miestach. V \u010dom som ale videla probl\u00e9m, bolo to, \u017ee okrem ponuky v\u00fdrobkov a kr\u00e1tkych popisov, na mojej str\u00e1nke toho nebolo ve\u013ea. Respekt\u00edve, okrem toho, tam nebolo ni\u010d. Preto som sa rozhodla zainvestova\u0165 do copywritingu. Na\u0161la som si troch \u0161ikovn\u00fdch \u013eud\u00ed, ktor\u00ed mi vytvorili texty na mieru. \u00c1no, nem\u00f4\u017eem poprie\u0165, \u017ee som do tejto srandy musela nie\u010do zainvestova\u0165, no koniec koncov, to malo svoj efekt, tak\u017ee sa nem\u00f4\u017eem s\u0165a\u017eova\u0165. Copywriting  mal by\u0165 zameran\u00fd na kvalitn\u00fd obsah, teda na \u010dl\u00e1nky, ktor\u00e9 by z\u00e1kazn\u00edkov zaujali. Z toho, \u010do som mala mo\u017enos\u0165 pozorova\u0165, by texty na va\u0161ich str\u00e1nkach mali vyzera\u0165 asi nejako takto: Texty by mali by\u0165 zauj\u00edmav\u00e9 po obsahovej str\u00e1nke. Mali by by\u0165 o veciach, ktor\u00e9 v s\u00fa\u010dasnosti \u013eud\u00ed zauj\u00edmaj\u00fa. Ve\u013emi d\u00f4le\u017eit\u00fd je aj p\u00fatav\u00fd titulok. Mali by sa venova\u0165 t\u00e9mam, ktor\u00e9 s\u00favisia s tovarom, ktor\u00fd pred\u00e1vate. V mojom pr\u00edpade i\u0161lo o ru\u010dne vyr\u00e1ban\u00e9 kabelky, tak\u017ee texty boli o napr\u00edklad o tom, ako sa stara\u0165 jednotliv\u00e9 materi\u00e1ly, ako kabelky kombinova\u0165 s oble\u010den\u00edm a doplnkami a tak \u010falej. \u010c\u00edm viac, t\u00fdm lep\u0161ie. Str\u00e1nka by mala vyzera\u0165 tak, \u017ee nem\u00e1 konca kraja. Samozrejme by ste nemali zab\u00fada\u0165 na kvalitu jednotliv\u00fdch textov. Niekto toti\u017e m\u00f4\u017ee na prv\u00fdkr\u00e1t zapn\u00fa\u0165 pr\u00e1ve \u010dl\u00e1nok, ktor\u00fd a\u017e tak super nie je a ani nebude pokra\u010dova\u0165 v \u010fal\u0161om \u010d\u00edtan\u00ed. V \u010dl\u00e1nkoch v\u017edy odkazujte na jednotliv\u00e9 produkty, ktor\u00e9 pred\u00e1vate. Odkazy by sa mali nach\u00e1dza\u0165 priamo \u201e v slov\u00e1ch\u201c, ktor\u00e9 s\u00favisia s dan\u00fdmi v\u00fdrobkami.                                                                                                                                                                                                                                                                                                                                                                                                 "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Aj mal\u00e1 zmena, m\u00f4\u017ee s va\u0161im webom urobi\u0165 ve\u013ea","item":"https:\/\/www.veritel.sk\/aj-mala-zmena-moze-s-vasim-webom-urobit-vela\/#breadcrumbitem"}]}]